Carried Away

Love in the littlest details.

October 28, 2010

what i did

  • design
  • development

Vikki and Dianne, the ladies of Carried Away, had a vision of providing private, small-scale, custom outings in and around San Francisco, the greater Bay Area and beyond. Their goal was to give visitors — and locals! — a unique experience that was a bit off the beaten path and jam packed with memorable moments.

They were leaving high-level marketing backgrounds to pursue their dream and approached me very early on, just as they were finalizing their identity, to collaborate on their new website and visual theme for each of their custom outings. They provided crystal clear direction, yet gave me free reign to explore color and illustration to bring their vision to life.

The result was colorful and inviting with playful details to delight and dazzle. A dream project from start to finish!