Marin Community FoundationMCF: Buck Trust Strategic Refinement
Equity of opportunity for every Marin resident.
November 4, 2014
what i did
- creative direction Vikki Garrod
VP, Marketing & Communications
- novel UI
- horizontal scroll
Focusing on education, health, environment and employment through detailed strategic initiatives, MCF’s Buck Trust seeks to help those in need in Marin — immigrants, low-income families and older adults. Their goal is to ensure that everyone in Marin has the opportunity to live, learn and grow through a diverse range of programs and services.
The goal of this microsite is to present the analysis leading up to the plan, and the plan itself, in a visually engaging and colorful format that invites the community, nonprofits and funders to explore the research, results and strategies in detail.
With bold color, striking photography and a dash of interactive shimmer, the microsite is a visual wonder and was a fun challenge to execute.